Investigation and Analysis (B2)
Client research: Audience research: Audience Questionnaires and response analysis • From this research, I learned that my target audience is mostly either from Sunderland or supports Sunderland AFC which is good for my documentary as being from Sunderland or supporting the club might persuade people to watch the video as people tend to enjoy videos that can relate to. My next question was about whether they thought Sunderland as a club has improved since the turn of the century. The response was 2 yeses, one no and one person who thinks that the club currently plays better football than it ever has, but the club’s finances and investing need a complete overhaul before the club can truly improve. This corelates perfectly with my documentary as it shows that the audience have varying opinions on the club, which is what I will be trying to show in my video. The talk of the club's future leads me to my next question where I asked what they t...